NIGERIA @60: FG CALLS FOR IDEAS ON ANNIVERSARY BRANDING

1st October 2020, Nigeria will be celebrating its diamond jubilee as it turns 60. The Federal Government of Nigeria under the Leadership of President Muhammadu Buhari, GCFR has approved an inclusive National Independence Celebration program that will see that the thematic and creative aspects of the event are designed by Nigerians for Nigeria. The FGN wants to use this opportunity to harness the power of Nigeria’s creative minds to create a new brand identity around the anniversary theme which will be celebrated in the public space for one year.

The challenge will include selecting the best slogan, the best poem and the best photograph that best embodies the theme “Together as one”. The best concepts from each category of the challenge will be selected by a mixture of several assessment criteria including a jury. The top three finalists will present their work to His Excellency, President Muhammadu Buhari, GCFR, have their work used in celebrating Nigeria’s 60th Anniversary and will also receive cash prizes, in addition to being part of this epoch-making event.

Criteria & Guide
1 – The challenge will produce the best content towards celebrating Nigeria @60.
2 – The challenge is open to all Nigerians of all ages and background.
3 – Submissions will be accepted from individuals and team of not more than four people.
4 – All Submissions must be relevant to the theme of the anniversary.
5 – Submissions must be memorable, creative and reusable within the public space for at least one year.
6 – All submissions must be made via the portal and Information to be submitted must include full name and contact details including postal address, contact number and email of Lead Applicant.
7 – All shortlisted applications will undergo screening to confirm identity and owenership.
8 – The jury will score submissions based on relevance to the theme, originality, creativity, impact and presentation.
9 – The four-word slogan challenge requires you to provide a four-word slogan fitting the theme of the Nigeria @ 60 Challenge “Together as @60”.
10 – The Photographs will be used in official postal stamp by NIPOST for a period of one year.
11 – The slogan will be used in any communication material through the year.

The Prizes
THE WINNER – ₦3,000,000 (Award Plaque & Certificate of Accomplishment)

FIRST RUNNER UP – ₦1,500,000 (Award Plaque & Certificate of Accomplishment)

SECOND RUNNER UP -₦1,000,000 (Award Plaque & Certificate of Accomplishment)

Timeline
Applications are now welcome from individuals and teams for the three categories. The best concepts will be screened and the top three from each of the categories will be selected by a jury of professional writers, poets and photographers.

The finalists will make presentations to the President and winners will be announced on the 1st October 2020.

5th September, 2020 – Launching

15th September, 2020 – Applications Close

15th September, 2020 Best Logo – Voting Close

20th September, 2020 – Finalists Selected

1st October, 2020 – Presentation Day

Category

Best slogan

Best poem

Best photograph

Best embodies

The theme “Together as one”.

Vote the Best Nigeria@60 Logo

You can also vote for the Independence Logo

To give Nigerians a memorable 60th anniversary it is crucial to choose a logo.

There are four logo options and one needs to be selected.

The selected logo will be used during the 60th Anniversary celebrations.

The selected logo will also be used in the Nigerian Naira currency notes and postal stamps.

The selected logo will be used as design merchandise by manufacturers.

Be part of the celebration, be part of history by participating in voting to select the best Nigeria@60 logo. Click the vote buttone below to start

CLICK HERE TO APPLY

OR COPY AND PASTE THE ADDRESS : https://nigeriaat60.gov.ng/

Deadline: 15, September, 2020

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